LIKE THE WAY YOU MOVE
Interference Pattern is a multi-award-winning animation studio based in Edinburgh, which in 2010 collaborated with Passion Pictures Australia to make Oscar-winning animated short film, The Lost Thing.
Led by Creative Director, Tom Bryant, the studio had branched into new growth areas, including VR, AR and interactive media, and needed a new brand to better reflect its ever-expanding offer.
What Interference Pattern create appears magical to the uninitiated, but just as important to their offer is their logical side that makes their process robust, efficient and a dream to work with.
We created an identity that had movement at its heart. A system of ‘interference blocks’ – kinetic devices that tell the story of the magic they do – along with a systematic tone of voice that speaks about the logic of how their work is executed.
The new brand now binds their name, purpose and creative output, and provides a kit of parts that allows their story to continue into the future.
- Brand architecture
- Brand strategy
- Visual identity
- Language identity
- Website design