When two worlds collide, a new brand is born
WHAT YOU SEE IS WHAT YOU GET
Pixey is a tech start up that makes it easy to find and licence user-generated Instagram content, allowing buyers from all over the world to quickly and cheaply buy the rights to the images they love. It’s the first product of its kind that lets buyers side-step traditional image libraries and find more relevant, up-to-date content at a fraction of the cost
Pixey came to us in need of a name and an entire brand – one that spoke to their two distinct sets of audiences: buyers and potential sellers.
‘WHEN WORLDS COLLIDE’
Pixey is a celebration of the surprising, the stirring and the unexpected. We created a world around those people looking for authentic imagery and the people who upload some of the 95 million images every day.
As well as naming Pixey, we developed a logo, colour palette and imagery style that demonstrates the breadth of images and speed of access Pixey can offer. The result is an infinitely flexible brand that demonstrates to the role of the business and the diversity of Instagram content.
Following the brand launch, Pixey secured £250,000 of funding.
- Creative Strategy
- Visual Identity