Sustrans


A BRAND THAT MOVES PEOPLE

Sustrans is the UK charity that makes it easier for people to walk and cycle. In Scotland, they work closely with communities, the Government and local authorities to make sure that the people have access to a network of safe walking and cycling routes.

Sustrans had consolidated their many funding channels into one single product, aiming to simplify the process and make communications clearer for applicants. We worked alongside Sustrans’ infrastructure and communications teams to create a new name and brand, as well as a new way of approaching language and visual identity.


THE IDEA:
KNOWLEDGE BEHIND THE NUMBERS

The brand communicates an offer that’s much more simple to understand and interact with. At the same time, it demonstrates that what Sustrans offers to infrastructure projects goes way beyond financial support. It’s a partnership approach allied to truly world-leading expertise and experience that makes Sustrans-backed walking and cycling infrastructure projects so successful.

The new name, Places For Everyone, fits perfectly with Sustrans wider strategy, while the approach to language and new visual identity work together to tell a more complete story of the type of support Sustrans offers.